The Trading Deck - Market Talks, Ideas & Opinions

University Student's Perspective on Pandora (P)

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Monday, 16 July 2012 11:02

By Cole R.

Pandora

         Hey guys, its Cole again, offering a 20 year old perspective on recent trends and fads of familiar companies. This focuses on popular internet radio company, Pandora. I have always been a Pandora fan and have always thought it was brilliant concept offering an incredible service for free, but my connection to Pandora has been questioned in the past few months as I have been gradually shifting my internet radio needs to Spotify. Although Pandora is a very user-friendly product, Spotify’s social networking features and its ability to allow the user to create easily accessible playlists that can be accessed whenever the user wishes, makes Spotify a much more attractive product. Another reason I have been attracted to Spotify is that it offers a premium version of the program for $10 a month that allows me to download my personal Spotify playlists to my Iphone or any other mobile device, essentially giving me full access to thousands of hours of commercial free music for the cost of 10 Itunes songs. Although I still like Pandora and feel like it still has huge room for growth, some of its competitors might undermine its popularity by better attracting the youth and offering a wider variety of services.

52-Week range: 19.79-7.83

2012 Revenue: 274.3 Million

2012 EPS: -.019

Market Cap $1.788 Billion

YTD Return Pandora: 7.2%

YTD Return Industry: 24.4%

Net Income 2012: -19.9 Million

Net Income 2011: -1.76 Million

Recent Tweets #Pandora #Spotify

The Pandora app is pretty good. I no longer use it because I favor the TuneIn radio app, but for what Pandora does, it does quite well. Give it a try if you haven't already.

Spotify is really giving pandora a run for its money at the moment...Spotify radio killed any chance of me ever using Pandora

I'm finding that @Spotify radio is doing a better job of curating stations than Pandora...based on one-week of comparing the two.

Pandora Radio is the best thing ever. That is all.

XM Radio or Pandora… What’s Better?

Now that #Pandora is available in Aus - it is abundantly clear than their algorithm kills Spotify and Rdio on recommendation.

I haven’t turned my TV on since 2011, I listen to @Spotify about 12–16 hours a day during the week. The best £10/mo I could possibly spend!

 Pandora <<<<<<<<<< Spotify

Now that Australia has both Spotify and Pandora, I feel like I need to play both simultaneously to make up for the years we've missed out

I just started a Spotify radio feed based on the Foo Fighters, and so far it's really good. Much better than Pandora ever did.

Boooo. My free trial to spotify ran out so now I have to go back to Pandora :(

Spotify radio is pretty on point, pandora you can exit on the left.

Spotify is just like pandora but you listen to what you want, when you want, as much as you want, and there's every band ever.

All the Best,

Cole R.

Elon University, 2014